The Super Bowl LX halftime show featuring Puerto Rican superstar Bad Bunny transformed Levi’s Stadium in Santa Clara, California into a festive display of music and Puerto Rican cultural heritage on February 8, 2026. Bad Bunny’s performance showcased his music through vibrant movements and decorative elements that represented a Puerto Rican street scene while he performed his popular songs about togetherness and aspirations.
Bad Bunny opened his performance at the Super Bowl with “Tití Me Preguntó” as he danced among numerous dancers who wore costumes to represent different community roles, including barbers and vendors. It was a symbolic show, waving flags from Latin American countries and Canada, that represented inclusivity, being the first solo Latin headliner of the event. It aired as the Apple Music Super Bowl Halftime Show on NBC to millions of viewers worldwide.
For viewers who missed the live event, it became available through replays on NBC’s streaming platforms, the NFL’s official YouTube channel, and on demand through Apple Music. This halftime show not only entertained but also provided a very widely discussed online moment, with one specific instance of the entire show capturing global attention and dominating social media feeds in hours post-game.
Overview of the Halftime Performance in the Super Bowl
The halftime show for Super Bowl LX took approximately 13 minutes to complete and consisted of Bad Bunny performing a collection of his hit songs, such as “Tití Me Preguntó” and collaboration tracks that highlighted his genre of music, which is primarily based on reggaeton rhythms. The setup for the stage was a Puerto Rican “marqueta,” which means a market environment with aspects such as food trucks and vendors to bring a community feel to the stage setting.
The dancers wore vibrant outfits with changing dance routines that also highlighted Latino dance styles as part of the movements. Bad Bunny waved a Puerto Rican flag at one point during the show. The production featured state-of-the-art lighting and pyrotechnics, which made for an immersive experience for fans at the over 68,000-seat stadium, audience and TV viewers. The Super Bowl event, which aired on NBC, was produced with Apple Music, which streamed it live.
Other elements consisted of a living room setup with Bad Bunny acting with props to illustrate his growth. The performance had goals to embrace cultural pride without political undertones, but with value in purely entertainment terms. The event ended with a message on how love trumps hate, done in Spanish with subtitles.
The viral Grammy handover moment in Super Bowl LX
During his turn in the Super Bowl halftime show, Bad Bunny made headlines by appearing within a mock living room and giving one of his Grammys to a young boy who sat on a couch. The young boy, who is a 5-year-old actor Lincoln Fox and is half Argentinian, accepted his award. Bad Bunny had accepted his Grammy for Album of the Year just a week earlier for his Spanish-language album “DeBÍ TiRAR MáS FOToS.” He became the first Latino to win that award.
This quick sequence of moments, where he talked softly to the child and afterwards placed the accolade in his hands, showed a glimpse of the celebrated rapper talking softly to a kid. The sequence of moments was meant to capture the transformation of the aspirations of his childhood in Puerto Rico to his ultimate success across the world. Soon after, there were many social media posts on various social media platforms. In a subsequent post on his Instagram handle, he wrote of the moment as a highly memorable honor.
Surprise guest appearances in the Super Bowl
There were also several surprise celebrity guest performers during the Super Bowl halftime show. Lady Gaga was also on stage with Bad Bunny, donning a powder-blue gown, to perform their song “Die With a Smile” with a hint of Latin music. Ricky Martin also joined in on a duet for “Lo Que Le Pasó A Hawaii,” a song inspired by the historical connection between Hawaii and America from a celebratory tone in the lyrics.
Celebrities of Hispanic descent, such as Cardi B, Pedro Pascal, Karol G, Jessica Alba, and social media personality Alix Earle, took part in dancing around the stage during the opening sequence. These cameos were incorporated within the set, which had a neighborhood theme, and the audience integrated with dancers to create a communal effect. The cameos were not promoted prior to the show, thereby generating live reactions within real-time among viewers.
Social media platforms have footage of reactions from the audience within the stadium, which included some names, such as Kim Kardashian and Leonardo DiCaprio. These collaborations reinforced the theme of cultural representations promoted by the show, with Latin influences being drawn from. Participation from these talent figures aimed to increase the reach of the performance through their own social media platforms.
Cultural elements and symbolism
Bad Bunny’s show also featured symbols of Latin American heritage, as represented by market stalls faithfully portraying daily Puerto Rican life by incorporating barber chairs and jewelry stands. Flags of various nations, including Puerto Rico, Canada, and various Latin American countries, were waved during performances. Flags were part of the Bad Bunny performance, promoting a message of unity among different cultures.
The “wedding” in all-white by the dancers wearing bridal wear depicted love and unity without storytelling. Giving the Grammy to a young boy represented accessible success, which was linked to Bad Bunny’s heritage. The closing words, “Lo único más poderoso que el odio es el amor” (The only thing more powerful than hate is love), were flashed across screens. Again, there was an emphasis on harmony. These were included through music, and it had stories that were personal and communal.
There were no controversies, and it emphasized positive presentations. There were elements included for broadcast, such as subtitles for the Spanish words, creating a connection for a wider audience. There was an indication of Latin influence, which was an emerging force.
Public reactions and the online impact of the Super Bowl
Bad Bunny giving kid his album of the year grammy at the #SuperBowl halftime show
— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) February 9, 2026
big flex pic.twitter.com/guaTWHGmYf
Following the Super Bowl halftime show, social media sites witnessed an increase in posts related to the Grammy moment. The social media users were able to describe the scene as heartwarming and inspiring. The videos of the handover received millions of views within a short time on social media sites such as Instagram and TikTok. Other aspects, including the surprise guests and flags, were trending. This included the trending of the hashtag #BenitoBowl. Other celebrities attending the show, including Travis Scott and Quavo, shared videos from the stage.
There have also been minor instances of misinformation circulating, with some individuals suggesting that the boy was a particular child from articles, but he ended up being actor Lincoln Fox. The comments showed appreciation for the show’s energy and inclusivity, though some had their own preferences for previous performances. The event dominated the internet from an international perspective, given Bad Bunny’s popularity. Information continued to be shared the next day, discussing the role of the show in popularizing Latin culture.
Stay tuned for more upcoming updates!
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Hilfa, Senior Writer at Hilvaro, excels in pop culture journalism. She crafts engaging content on movies, TV, & trends, fueled by her love for storytelling & entertainment.
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