Boyfriend on Demand is an upcoming South Korean romantic comedy television series that shows how current relationship experiences meet modern technological developments. The show follows Seo Mi-rae who works as a webtoon producer while she handles her demanding work schedule and her quest for digital dating through a subscription-based virtual dating service to discover her ideal partners. Her virtual world experiences start affecting her actual life through her interactions with Park Kyeong-nam her workplace partner.
The drama which Kim Jung-sik directs includes writing from Namgung Do-young who previously worked on Work Later Drink Now and No Gain No Love. The production process is managed by WhyNot Media and Baram Pictures and Kakao Entertainment. The series features Jisoo from BLACKPINK who plays Seo Mi-rae and Seo In-guk who plays Park Kyeong-nam in its 10 episodes which will be available for global streaming on Netflix starting March 6 2026.
The Netflix platform provides direct streaming of the content which users can watch in various languages that include subtitles. Jisoo performs her first major acting role after Newtopia in this production which combines comedy with virtual reality and love themes.
When and where to stream Boyfriend on Demand
The complete series of Boyfriend on Demand will launch on Netflix with its ten episodes available for viewers to watch at once. The series will become available to watch worldwide on March 6, 2026, because Netflix uses its regular release pattern which starts at 12:00 AM Pacific Time (PT). Subscribers can access it on the Netflix app or website in various regions, including South Korea, India, the United States, and Europe, with options for subtitles and dubbing in multiple languages.
The official synopsis from Netflix describes the show as follows: “Seo Mi-rae is worn out by work. Love? It’s the last thing on her mind. But a virtual dating service sparks feelings — and maybe a real shot at romance.”
For viewers in different parts of the world, here is a table showing the release time in select time zones, based on the standard Netflix drop at 12:00 AM PT:
| Time Zone | Release Time |
| Pacific Time (PT) | March 6, 12:00 AM |
| Eastern Time (ET) | March 6, 3:00 AM |
| Central European Time (CET) | March 6, 9:00 AM |
| Indian Standard Time (IST) | March 6, 1:30 PM |
| Korean Standard Time (KST) | March 6, 5:00 AM |
Boyfriend on Demand: Plot Summary
The story of Boyfriend on Demand shows how Seo Mi-rae works as a webtoon producer who puts all her efforts into her job leaving no time for her personal life. She decides to use the new virtual dating simulation service Monthly Boyfriend which allows users to interact with their perfect partners through safe digital spaces. Mi-rae uses this platform to experience different romantic situations which help her to relax while she investigates her personal preferences.
She faces difficulties with her work opponent Park Kyeong-nam who exists as a skilled but mysterious coworker because his true self remains unknown. The show blends three genres through its fantasy and comedy and romantic elements which demonstrate how technology affects interpersonal relationships. The story follows Mi-rae’s path towards self-discovery while showing how her virtual experiences unexpectedly shape her physical world and relationship with others. The show presents a cheerful atmosphere to attract viewers who want to see modern love stories that take place in the online world.
Cast and Characters in Boyfriend on Demand
Boyfriend on Demand features Jisoo from the popular K-pop group BLACKPINK as the lead actress who plays Seo Mi-rae, a webtoon producer who uses virtual methods to find love. Seo In-guk plays Park Kyeong-nam, Mi-rae’s professional rival at work, who possesses exceptional skills but maintains a distant personality with hidden secrets. Supporting roles include Park Ji-ho who plays Kim Seong-hun, Ryu Sun-young in an unspecified role, and Kim Sung-cheol who portrays Mi-rae’s ex-boyfriend.
The performances of Gong Min-jeung and Kim Ah-young provide extra support which enhances the depth of the entire performance group. The series also includes cameo appearances by notable actors including Seo Kang-joon, Lee Jae-wook, Lee Soo-hyuk, Lee Hyun-wook, and Kim Sung-cheol, who are expected to portray various virtual boyfriends or key figures in Mi-rae’s digital experiences. The show achieves its romantic comedy appeal through a diverse cast which includes both established actors and emerging talents.
Release updates and production details
Boyfriend on Demand was first announced in February 2025, with Netflix confirming the lead casting of Jisoo and Seo In-guk shortly after. The filming process started at that time and finished recently according to announcements from the cast and reports about the production. The series is directed by Kim Jung-sik, recognized for his ability to mix romance and humor in previous projects, and written by Namgung Do-young.
The production team works with WhyNot Media and Baram Pictures and Kakao Entertainment and Studio X+U to create content which meets international streaming service standards. The first teaser trailer showed the main characters and virtual dating system of the movie which created anticipation for its release in early 2026. The show will premiere in the first quarter of 2026 as part of Netflix’s Korean content schedule which has not experienced any delays according to current information. The two official Netflix channels together with the cast social media accounts have provided updates about the premiere to keep fans informed.
Stay tuned for more updates on Boyfriend on Demand.
Also Read: Can This Love Be Translated ending explained: Do Mu-Hee and Ho-Jin reunite after the media scandal?
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Hilfa, Senior Writer at Hilvaro, excels in pop culture journalism. She crafts engaging content on movies, TV, & trends, fueled by her love for storytelling & entertainment.
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